Creativity International has developed a brand new range of BBC Cbeebies craft kits with its latest license with the BBC.
Cbeebies is the most-watched children’s channel in the UK. CBeebies aimed at encouraging “learning through play for children aged 8 or under. The new range of 8 craft and messy play kits are aimed at children 3–6yrs. Creativity International are the UK’s largest creative papers and craft manufacturer + leading educational resource company which also develops products under licence.
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Creativity International are one of the key licensees of the Natural History Museum. Earlier this year CI redesigned its best selling craft kits to create more on-shelf impact and appeal. The colourful new packs are designed to appeal to children 7–12 yrs with a focus on fun and learning. Kits include; a dinosaur card making kit – a huge […]
Working with English Heritage retail team, Creativity International’s product development team identified new own-label retail opportunities to offer educational craft and activity gifts aimed at children under 11yrs age. Through extensive on-site research together with CI’s background in primary education (KS2 syllabus) – 5 products were developed based on English Heritage’s key site retail themes […]